Common-components
The Diamonds Direct Difference
Shop Fine Jewelry
Need Guidance? Consult An Expert.
Receive one-on-one, personal guidance from our industry leading diamond experts in-store or online.
Shop by Style
Incorporate your personality into your design and select from a wide variety of engagement ring styles.
Find the Perfect Diamond
As a direct diamond importer, we select only the highest quality, conflict-free diamonds at the best value so you can always shop with confidence.
We are dedicated to giving back to the communities we call home. The Diamonds Direct Foundation was established in 2004 to provide support to local nonprofit organizations, with special emphasis on women's and children's philanthropies.
Our goal is to build long-term relationships with our nonprofit partners and work closely with them to develop fundraising programs that mutually benefit both organizations.
If your organization is interested in working with the Diamonds Direct Foundation, please complete the donation request form below.
Our Partners
Diamonds Direct Card
Diamonds Direct credit card issued by Wells Fargo Bank, N.A. is our primary financing option. If approved, you will receive a revolving credit line that you can use immediately.
Current Financing Offers
No Interest if Paid in Full
within 12 Months with Regular Monthly Payments. Interest will be charged to your account from the purchase date if the purchase balance is not paid in full within the promotional period.1 with minimum purchase amount of $480
Learn more1The Diamonds Direct credit card is issued by Wells Fargo Bank, N.A. Special terms apply to qualifying purchases of $480 or more charged with approved credit. Minimum monthly payments are required during the promotional (special terms) period. Interest will be charged to your account from the purchase date at the APR for Purchases if the purchase balance is not paid in full within the promotional period. Paying only the minimum monthly payment will not pay off the purchase balance before the end of the promotional period. For new accounts, the APR for Purchases is 28.99%. If you are charged interest in any billing cycle, the minimum interest charge will be $1.00. This information is accurate as of 08/01/2020 and is subject to change. For current information, call us at 1-800-431-5921. Offer expires 12/31/2022.
2The Diamonds Direct credit card is issued by Wells Fargo Bank, N.A. Special terms apply to qualifying purchases charged with approved credit. The special terms APR of 9.99% will apply to the qualifying purchase, and 48 monthly payments equal to 2.5567% of the original special terms balance are required. The advertised terms are an estimate assuming required monthly payments are made on the payment due date; no other balances are currently carried or will be carried on the account; and no additional charges are or will be added to the account. Because your actual account activity may be different than the assumptions used, or because of rounding, the number of payments or the final payment amount could be different than the advertised terms. The special terms APR will continue to apply until all qualifying purchases are paid in full. The APR for Purchases will apply to certain fees such as a late payment fee or if you use the card for other transactions. For new accounts, the APR for Purchases is 28.99%. If you are charged interest in any billing cycle, the minimum interest charge will be $1.00. This information is accurate as of 08/01/2020 and is subject to change. For current information, call us at 1-800-431-5921. Offer expires 12/31/2022.
Diamonds Direct Jewlery Advantage Card ™
Diamonds Direct credit card issued by Wells Fargo Bank, N.A. is our primary financing option. If approved, you will receive a revolving credit line that you can use immediately.
Discover lab grown diamond engagement rings & jewelry made with the highest quality lab diamonds. Oui lab diamonds are exclusively GIA certified and hand-selected for their beauty.
Shop nowWhy lab grown diamonds?
Forever, for less
With Diamonds Direct lab grown diamond engagement rings, you don’t need to sacrifice quality or size to create the diamond engagement ring of your dreams.
Natural beauty
Lab diamonds are real diamonds grown in man-made conditions. They have the same physical, chemical, and optical properties as mined diamonds.
Quality you can trust
Made with the best technology available, our lab diamonds are exclusively GIA certified and hand-selected for the stone’s beauty and cut.
How are lab diamonds made?
Lab grown diamonds, also known as man-made or lab created diamonds, are grown in controlled laboratory environments using advanced technologies that duplicate the growing conditions of diamonds produced in the earth.
Lab diamonds are made of the same optical and chemical properties as earth created diamonds. The sparkle is the same. The only difference is their origin.
How are Diamonds Direct lab diamonds different?
Just like earth created diamonds, not all lab diamonds are grown or cut perfectly. We hand-select and work with the very best stones.
We invest in GIA certified stones because we value quality you can trust from the foremost diamond grading authority in the world.
Our curated digital lab diamond feed features the world’s best lab grown diamonds that we find. Our digital lab diamond feed exclusively features colorless or nearly colorless lab diamonds from a D-H color range to select from when creating your engagement ring.
Most Loved Products
Frequently asked questions
What does in-stock, shipping later and made-to-order mean?
What are the shipping fee and delivery timeline?
Will I be charged duties and taxes?
Will I be charged duties and taxes?
Our Difference
Lifetime Warranty
The lifetime warranty covers all the cleaning and tightening services and the loss of accent diamonds, assuming the loss was not the result of damage. However, even with the warranty, it's critical to have your jewelry insured in the event of loss, damage, or theft.
One-on-One Guidance
Choosing the right diamond is a huge decision, and our diamond experts provide an educational experience that is second to none. Every Diamonds Direct customer receives a personalized diamond education, providing each customer with the tools and resources to select the right diamond for their specifications and budget.
Risk Free Shopping
Diamonds Direct offers a risk-free shopping environment, supported by our 30-Day money-back guarantee on the purchase of a diamond. These warranties ensure you get the right diamond at the guaranteed lowest price in the country. If you find a lower price on a diamond with the same quality and specifications within 30 days, within the United States, certified by the same laboratory. Diamonds Direct will match the price, terms, and conditions.
110% Lifetime Upgrade
Diamonds Direct lifetime upgrade allows customers to trade their original engagement diamond, solitaire diamond pendant, and diamond studs for a different size, quality, or shape. Think of it as a diamond savings account; you can come in as often as desired to trade in the original diamond, and you're only required to pay the difference between the two diamonds.
Free Delivery
Diamonds Direct offers free shipping on all orders placed online in the United States, regardless of the amount. Orders for overseas military personnel will ship for free to their APO/FOP. Please keep in mind that these locations are served by the U.S. Post Office and may take up to three weeks to deliver.
Complimentary Care & Repairs
Diamonds Direct delivers the highest level of customer service, even after the sale. We offer unrivaled complimentary services, including complimentary jewelry maintenance, complimentary cleaning, complimentary sizing, complimentary appraisal for insurance purposes, and a complimentary lifetime upgrade on engagement.
Community
We have a commitment to our customers and community. Our expert jewelers and employees work together to create a family-like atmosphere that is dedicated to hard work and success. We are constantly innovating and charging at barriers that stand in our way, making us a truly unique company with a one-of-a-kind community.
25+ Store Locations
We understand that choosing the right diamond is a huge decision. Our diamond experts are available in 25+ locations and online to provide a shopping experience that is second to none.
Buying a diamond is one of the biggest decisions of your life. We will eliminate all the confusion from this experience and guide you through this process to ensure you find the right diamond you love
— Itay Berger, President
Diamonds Direct Designs
At Diamonds Direct, we believe in selection and empowering our customers with the freedom of choice. While our stores feature an expansive line-up of world-renowned fine jewelry designers, we’re also proud to introduce our exclusive collection of engagement rings and wedding bands, Diamonds Direct Designs.
From modern simplicity to classic elegance, our master jewelers have created a collection of bridal jewelry that is uniquely ours and is sure to be uniquely yours. It’s the Diamonds Direct Designs promise.
Beneath the California sun's warm glow, Tacori creates the most intricately crafted artisan jewelry in the world. Each Tacori engagement ring, wedding band, or fashion piece echoes the passion the Tacori family has for creating gorgeous heirlooms to be cherished for generations. When you wear Tacori, your treasured piece will become a part of the tangible memories that become your legacy.
"A beautiful mounting should only enhance the beauty of a diamond in the same way a beautiful dress makes a woman even more beautiful." As said by Barry Verragio, this simple and honest philosophy is reflected in all Verragio engagement rings and wedding bands. With over 20 years experience as a designer of fine jewelry, Verragio has learned the value of craftsmanship and dedication to quality, breathtaking, handcrafted engagement rings and wedding bands.
Careers at Diamonds Direct
View open positionsWe Are Family!
We are a rare company in that we exist for our customers. Extraordinary service results from anticipating each customer’s unique needs and providing the solution before the customer is even aware of it. Our road to success starts with great people who share a common vision: to create life-long relationships with everyone who walks through our doors. We create this exceptional customer experience by starting with a one-of-a-kind employment experience. We are a family of individuals with a like-minded approach to hard work and a diversified way of charging at barriers that stand in our way. When we add that we are SERIOUS about having FUN, we feel there is no better place to work! We hope you will explore an opportunity with us and discover how rewarding it is to be a Rhino on our team!
We Call Ourselves RHINOS...
Being a rhino is being entrepreneurial at heart. It means owning your job and what you accomplish no matter which role you hold within the company. Rhinos have this innate, internal personal drive. See some of the characteristics that we feel capture our rhino spirit.
Humility
No one is more important than anyone else. It takes everyone to make this business work.Admit your mistakes. Failing is how you learn, but you have to admit that you failed to learn the lesson.
Passion
Love what you do. It feels a lot less like work when you have a passion for what you do.
Work Ethic
Be excited and happy to come to work every day. Do whatever it takes to get the job done. "That’s not my job" just does NOT exist here.
Ownership
We all have the same goal and can only exceed our goals by working together. Do not let anything stand in your way. Work hard and be creative. Rhinos are unstoppable once they start charging.
The Upside
At Diamonds Direct, our true strength lies in our passionate, knowledgeable, and hard-working people. We work together to create the best shopping experience for our customers. We value every team member and offer competitive benefits to our Rhinos.
Competitive Compensation
Insurance, Health & Wellness
Vacation & Time Off
Flexability
Perks & Discounts
Financial & Retirement
WE ARE
HIRING!
If you have questions or need assistance with the job application, please email [email protected] or call 704-532-9041.
Diamonds Direct empowers all of our team members from across the company to make contributions that enhance the employee and customer experience. We are passionate about diversity and inclusion as well as promoting an environment where recruitment, hiring and promotional decisions are made with fondness for our differences.
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Why is this important?
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Renter’s Policy | Homeowner’s Policy | Jewelry Warranty | |
|---|---|---|---|---|
| Flexible coverage |  Up to $50,0002 |
 Up to $50,0002 |
Capped as low as $1000 – $5,000 |
|
| Flexible deductible | As low as $0, as high as $25,000 |
Fixed |
Same as overall policy |
NA |
| Personalized claims settlement | Work with your Jeweler |
Jeweler chosen by insurance company |
Jeweler chosen by insurance company |
Only the jeweler from whom you purchased |
| Discounts | Multiple, jewelry specific |
Limited or none |
Limited or none |
NA |
| Limited impact of claims | No impact to other policies you may have (home, renters, auto) |
Jewelry-only claim may increase total premium or make jewelry uninsurable |
Jewelry-only claim may increase total premium or make jewelry uninsurable |
NA |
What’s Covered?
Loss- Theft
- Damage
- Earthquake/Flood
- Gifts to others (e.g. finance)
- Worldwide Coverage
Renter’s Policy
- Loss
- Theft - Often Limited
- Damage - Not all damage
- Earthquake/Flood
- Gifts to others (e.g. finance)Same address only
- Worldwide Coverage
Homeowner’s Policy
- Loss
- Theft - Often Limited
- Damage - Not all damage
- Earthquake/Flood
- Gifts to others (e.g. finance)
- Worldwide Coverage
Jewelry Warranty
- Loss
- Theft
- Damage - Limited; regular inspections required
- Earthquake/Flood
- Gifts to others (e.g. finance)
- Worldwide Coverage
Pearls: The Gem of the Sea
Different types of oysters produce different pearl colors, sizes and shapes. Different types of oysters produce different pearl colors, sizes and shapes. Different types of oysters produce different pearl colors, sizes and shapes.
Natural Pearls
A natural pearl is created organically when an irritant accidentally finds itself inside the oyster's soft tissue muscle. Irritants, such as seawater, sand, or dust, activate the oyster's defense mechanisms, causing it to produce layers of secretion. The secretion, or nacre, slowly develops into a natural pearl. Because of this, Natural Pearls are much rare and more valuable.
Cultured Pearls
Most pearls on the market today are cultured. A cultured pearl is a natural pearl produced by an oyster or mollusk, but with human assistance. The survival rates of Cultured Pearls are much higher because they are created in controlled environments. Pearl farmers are then able to produce high-quality, authentic pearls at a higher rate than what can be obtained by oyster divers. The two main types of cultured pearls are freshwater and saltwater pearls.
There Four main types of cultured pearls:
Akoya Pearls
Akoya pearls are the pearls with the highest luster and shine of all cultured pearls on the market. They are perfectly round and white.
Natural Colors: Cream, White
Sizes: 5 mm to 11 mm
Parent: Pinctada Fucata Mollusk
Freshwater Pearls
In the 1990s, Freshwater pearls emerged as the new rivals to Akoya pearls. They also come in round, white gems, much like Akoya pearls. However, Freshwater pearl jewelry offers the widest selections of pearl colors, shapes, and sizes than any other cultured type.
Natural Colors: Cream, White
Sizes: 2 mm to 15 mm
Parent: Hyriopsis Cumingii or Hybrid Mollusk
Four Criteria Determine The Value of A Pearl:
Shape
The rounder the gem, the more valuable the pearl because oysters rarely create perfectly round gemstones. Round pearls are higher in price than other pearl shapes because they are the rarest.
Surface
Pearls are not flawless. A living creature creates each one, so imperfections are expected. However, the fewer visible flaws, nicks, cracks, or other blemishes, the more valuable and pricier the pearl will be.
Luster
High luster means excellent value. When a mirror-like sheen and shine is visible on the surface of the pearl, this is called luster. The higher quality the gem, the more luster and "pop" is noticeable by the naked eye.
Size
Finally, size comes into play. Size is the most critical factor in the end—because of its rarity, Pearl size matters regarding these gems.
Pearl Necklace Lengths
-
Rope Pearl Necklace:
40 inches or longer. Typically, two or three strands of pearls with various knots. -
Opera Pearl Necklace:
30 inches to 36 inches long. Usually, two strands of pearls are worn for formal occasions. -
Matinee Pearl Necklace:
20 inches to 24 inches long. Generally worn with daytime or more casual wear. -
Princess Pearl Necklace:
17 inches to 18 inches long. A longer choker version and the most popular of necklace lengths. -
Choker Pearl Necklace:
About 16 inches. It can be worn on both casual and formal occasions.
DIAMONDS DIRECT
Austin, TX
While you're having a great day exploring The Domain, drop by our showroom across the street from the Westin for your daily dose of diamonds. Our diamond experts will hook you with their unmatched knowledge and selections. This location has been planning puppy proposals and keeping Austin weird since 2012.
Hours
Monday - Friday: 10am - 7pm
Saturday: 10am - 6pm
Sunday: Closed
For special hours visit Facebook.
Location
11104 Domain Drive
Austin, TX 78758
Contact Us
- Phone: 512.691.9950
- Email: [email protected]
Follow Us
Home Team Pride
Awards and Recognition
Types of Metals
When it comes to fine jewelry, the metal you select is an important choice. In today's jewelry industry, many different types of metals are commonly used in manufacturing. There are several factors to consider when choosing the right metal for your fine jewelry purchase, such as budget, durability and personal preference. In a diverse market, the metal types are divided into the precious metal family and the alternative metal family.
Precious
Precious metals are rare and have a high economic value due to various factors, including their scarcity, use in industrial processes, financial stability, and thier roles throughout history. Silver, Gold and Platinum are the most valued among these metals.
Alternative
Alternative metals are unique because these metal types are used in other applications outside the jewelry industry, like machinery, surgical tools, and artificial joint replacements. Alternative metals are mainly used in men's wedding bands in the jewelry industry.
Precious Metals Available at Diamonds Direct
Platinum
Platinum is a naturally white metal that maintains its color and finish for a lifetime. Platinum is also a hypoallergenic metal because few alloys are used to make the metal jewelry quality. Platinum reigns supreme in the jewelry industry because it is a solid, heavy metal that will maintain its density for generations.
Though platinum is dense, it is still very malleable- which works in the ring's favor. When a platinum ring is scratched, bumped, dropped, or nicked, the platinum moves to the side and can be polished back into place to look like new. Many jewelers refer to platinum as 'heirloom quality" for this reason.
Gold
Gold is a precious metal that is naturally yellow. It comes from the earth as a very soft metal mixed with alloys, making it hard to use in jewelry design. The karat measurement denotes the ratio of gold to alloys. For example, 24 karat gold is pure gold, 18 karat gold is 75% pure gold, and 14 karat gold is about 58.33% pure gold.
By mixing in various alloys, gold can also appear in different colors, such as pink (or rose), black, green, red, and, most commonly, white gold. White gold gets its white tint by combining yellow gold with alloys like palladium, nickel, and zinc. A white gold ring can be re-dipped in rhodium easily and often to help maintain its white finish. A white gold piece of jewelry is also dipped in rhodium once it is polished and completed. This makes a white gold piece of jewelry rival a platinum piece. Through time, it is common for the rhodium plating to wear off the ring's surface and reveal a more yellow patina.
Personalized Guidance & Education
You don't have to go at it alone! Choosing the right metal for your fine jewelry purchase is an important decision and our experts can give you the tools to help you make the right decision for you.
Bring your design to life
Designed with you and uniquely created for you.
Designing custom jewelry is a simple, easy process. Tell us what you want and our designers & custom jewelry specialists will bring your inspiration to life.
The Custom Design Process
Step 1: Inspiration
Send us a sketch, links, photos, or write a description of your dream jewelry.
Step 2: CAD Creation
Our designers will create a 3D design of your ring for you to review and approve.
Design One Of A Kind
Discover the journey of creating your one-of-a-kind jewelry design with our experts. From start to finish, we ensure that your vision is brought to life throughout every step of the process.
Precious Stones vs. semi-precious Stones
Though Diamonds Direct is synonymous with diamonds, we are proud to offer an extensive collection of precious and semi-precious gemstones. From loose stones to completed jewelry pieces- we have a collection of colored stones that will exceed your expectations. Our skilled diamond experts are also highly knowledgeable with colored gemstones. They will help you choose the perfect colored gemstone jewelry to suit your budget and your special someone.
Precious
Precious stones are distinguished by their quality, their rarity, and the beauty of their colors. There are only four precious stones: diamond, sapphire, ruby, and emerald. All other stones are therefore called semi-precious stones.
Semi-precious
Semi-precious stones are any other gemstone except precious stones. They can have colors not typical for precious stones, like purple and yellow. Semi-precious stones are divided into minerals, rocks and aggregates, and organic materials.
Sapphire
Blue sapphire belongs to the mineral species corundum. It can be pure blue but ranges from greenish blue to violetish blue. The name “sapphire” can also apply to any corundum that’s not red and doesn’t qualify as ruby, another corundum variety. Sapphire is the birthstone for September and the gem of the 5th and 45th anniversaries.
Ruby
Rubies can command the highest per-carat price of any colored stone, which makes the ruby one of the most important gems in the colored stone market. Traces of Chromium give this red variety of the mineral corundum its rich color. In ancient Sanskrit, ruby was called ratnaraj, or “king of precious stones.” Ruby is the birthstone for July and the gem for the 15th and 40th anniversaries.
Trending Semi-Precious Stones
Amethyst
As the most valued quartz variety, amethyst is in demand for designer pieces and mass-market jewelry. Its purple to pastel hues retains broad consumer appeal. Amethyst is the birthstone for February and the gem for the 6th and 17th wedding anniversaries.
Morganite
Part of the beryl family, like emerald and aquamarine, however, this gemstone is favored for its pink to orange-pink color, caused by trace amounts of the element manganese. However, unlike emeralds, which tend to have many inclusions, morganite gemstones are relatively free of inclusions, making them more eye-appealing and requiring less care.
Topaz
Honey yellow. Fiery orange. Cyclamen pink. Icy blue. In warm or cool tones, topaz is a lustrous and brilliant gem. Precious topaz is a birthstone for November, and blue topaz is a birthstone for December. Blue topaz is the gem of the 4th anniversary, and Imperial topaz is the gem of the 23rd anniversary.
Birthstones by Month
January Garnet
February Amethyst
March Aquamarine
April Diamond
May Emerald
June Pearl/Alexandrite
July Ruby
August Peridot
September Sapphire
October Opal/Pink Tourmaline
November Citrine
December Topaz
Why Diamonds Direct?
Love, passion, and commitment are the reasons we dedicated decades of diamond expertise to developing the Diamonds Direct experience.
Complimentary Repairs & Care
Diamonds Direct delivers the highest level of customer service, even after the sale. We offer unrivaled complimentary services, including jewelry maintenance, cleaning, sizing, appraisal for insurance purposes, and lifetime upgrades on diamond solitaires, pendants, and studs.
Lifetime Warranty
The lifetime warranty covers all the cleaning and tightening services and the loss of accent diamonds, assuming the loss was not the result of damage. However, even with the warranty, it's critical to have your jewelry insured in the event of loss, damage, or theft. We recommend Lavalier Insurance. Learn more here.
110% LIfetime Upgrade
Diamonds Direct lifetime upgrade allows customers to trade their original engagement diamond, solitaire diamond pendant, and diamond studs for a different size, quality, or shape. It's easy, and you get 110% of your original purchase toward your new purchase.
The 4C's of Diamonds
Selecting the perfect diamond starts with a little education. We begin with the 4 C’s: Carat, Cut, Color, and Clarity.
Cut
We often think of a diamond’s cut as its shape, but a diamond’s cut grade is really about how well a diamond’s facets interact with light.
Color
Color evaluation is based on the absense of color. The color scale for diamonds begins with D, representing a colorless diamond, and continues to Z.
Clarity
The process of creating a diamond in nature results in internal and external characteristics called “inclusions” and “blemishes”. The clarity scale begins with flawless and ends with included.
Carat
Diamond carat weight is the measurement of how much a diamond weighs. A metric "carat" is defined as 200mg. Each carat can be subdivided into 100 points. This allows very precise measurements.
diamond Education
Measurements & proportions
The measurement and proportions of a diamond its overall visual appeal. Some diamonds are cut to emphasize the total carat weight, while others are designed to enhance brilliance and luster. Diamond cutters use the natural growth characteristics of a diamond to determine the optimal proportion to enhance each diamond's unique personality.
Crown
When a diamond’s crown is cut at an ideal angle, the jewel will yield optimal sparkle and fire. If the crown angle is too steep, the jewel will display limited sparkle when viewed from overhead. If the crown angle is too shallow, the diamond could seem flat and translucent.
Girdle
The girdle is typically a thin edge of the diamond where it can be held by the setting.
Table
The top facet of a diamond is the table. If the table is out of proportion to the body of the diamond, it will negatively affect the brilliance and fire.
Culet
The bottom point or facet of the diamond is the culet. A small, flat face at the culet is undesirable for a round cut diamond, but may provide positive characteristics for other shapes and styles.
Depth
Depth of a diamond is measured by drawing an imaginary line between the center of the Top (table) and bottom (culet) facets.
Pavilion
Much like the crown angle, the pavilion affects sparkle and brilliance. When cut properly. the pavilion will emit the most sparkle through the top of the jewel. Cutting too shallow limits sparkle and makes the diamond seem glasslike. If the angle is too large the diamond will not emit optimal sparkle.
Shop By Diamond Shape
Round
Princess
Cushion
Oval
Pear
Emerald
Heart
Radiant
marquise
Asscher
What else is important?
Additional diamond grading criteria
Polish
Grading for polish quality refers to the overall craftsmanship of the finished diamond. Are the edges sharp? Are the facets smooth and flat? Polishing wheel marks should not be visible without magnification.
Symmetry
Symmetrical diamonds reflect more light, adding to the overall sparkle. Gemologists review more than 20 different symmetry features in order to grade how perfectly the facets and cut angles align.
Fluorescence
Fluorescence measures the intensity of the light emitted by a diamond under an ultraviolet light. Around 30% of diamonds exhibit some level of fluorescence. Fluorescence can affect the overall value of a diamond.
Certified Diamonds
A certification is an independent quality report on a specific diamond. It is issued by a diamond grading laboratory with no affiliation to any retail outlet, giving the con- sumer a completely objective opinion on the diamond’s quality. The certification in- cludes the exact measurements, proportions, color grade, clarity grade, cut grade and carat weight of the diamond. It also includes specifics that most jewelers do not have the equipment or the knowledge to determine, such as the diamond’s fluores- cence, polish, and symmetry. Each certification has its own number, the date which it was analyzed, and a plot chart which shows the internal and external characteristics of the diamond. The leading diamond laboratory in the world and the one that is setting the diamond grading standard is the Gemological Institute of America (G.I.A.).
Create Your Own Engagement Ring
Choose a beautiful setting and one of our quality hand-picked diamonds to bring your dream ring to life.
How are Diamonds Direct lab diamonds different?
Just like earth created diamonds, not all lab diamonds are grown or cut perfectly. We hand-select and work with the very best stones.
We invest in GIA certified stones because we value quality you can trust from the foremost diamond grading authority in the world.
Our curated digital lab diamond feed features the world’s best lab grown diamonds that we find. Our digital lab diamond feed exclusively features colorless or nearly colorless lab diamonds from a D-H color range to select from when creating your engagement ring.
Payment Options
We are dedicated to giving back to the communities we call home. The Diamonds Direct Foundation was established in 2004 to provide support to local nonprofit organizations, with special emphasis on women's and children's philanthropies.
Our goal is to build long-term relationships with our nonprofit partners and work closely with them to develop fundraising programs that mutually benefit both organizations.
If your organization is interested in working with the Diamonds Direct Foundation, please complete the donation request form below.
Donation Request Form
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Our Partners
Meet our valuable partners for our unique handmade designer jewellery
We have displayed some of our best diamond jewellery partners.
The 4Cs of Diamonds
Selecting the perfect diamond starts with a little education. We begin with the 4 C’s: Carat, Cut, Color, and Clarity.
Cut
We often think of a diamond’s cut as its shape, but a diamond’s cut grade is really about how well a diamond’s facets interact with light.
Color
Color evaluation is based on the absense of color. The color scale for diamonds begins with D, representing a colorless diamond, and continues to Z.
Clarity
The process of creating a diamond in nature results in internal and external characteristics called “inclusions” and “blemishes”. The clarity scale begins with flawless and ends with included.
Carat
Diamond carat weight is the measurement of how much a diamond weighs. A metric "carat" is defined as 200mg. Each carat can be subdivided into 100 points. This allows very precise measurements.
Diamond Care
Diamonds are remarkably durable, resist scratching, and maintain their brilliance over time. But diamonds aren’t indestructible. They can be chipped by a sharp blow, become loose or lost in a weakened setting, or be damaged by contact with other diamonds.
We recommend wearing diamond jewelry with care. Store it in padded boxes or soft bags separate from other jewelry. Clean your jewelry by wiping it with a lint-free cloth or with warm water, mild soap and a soft toothbrush, or by dipping it briefly in a commercial cleaning solution.
At Diamonds Direct, we offer free jewlery cleaning for life. We recommend having your diamond jewelry periodically cleaned and examined by a professional jeweler to maintain its beauty and integrity over time.
